Register
Agenda
8:30 AM - 9:00 AM
 – Registration
9:00 AM - 9:30 AM
 – Introduction / Continental Breakfast
9:30 AM - 10:30 AM
 – Speaker: William Pearce
10:30 AM - 10:45 AM
 – Break
10:45 AM - 11:45 AM
 – Speakers: Steve Roop / Kurt Schweitzer
11:45 AM - 1:00 PM
 – Lunch Provided
1:00 PM - 2:00 PM
 – Speaker: Phill Nosworthy
2:00 - Closing
 – Closing
William Pearce
William “Bill” Pearce is on the marketing faculty of the Haas School of Business at the University of California where he teaches MBA students on the topics of brand management, marketing and innovation.

Bill was previously chief marketing officer for Del Monte Foods driving a 3x increase in market capitalization by reinvigorating the top line with a marketing renaissance leading to Del Monte’s acquisition by KKR in the largest LBO in 2011. His past accomplishments include working as Taco Bell’s CMO, VP of marketing for Campbell Soup and marketing director with Procter & Gamble responsible for the Snacks Division of the North America.
Kurt Schweitzer
Kurt Schweitzer is a group planning director at Southwest Media Group and has been working in media for the past 15 year. During his time at Southwest Media Group he has served as the strategic lead on numerous big brands including Dillard’s, Whataburger, ConocoPhillips, Dave & Busters, Texas Health Resources and BOK Financial among others. In addition to his account responsibilities Kurt also heads up the media research at SMG, with a focus on applying research insights to business challenges.
Phill Nosworthy
Phill joined ChangeLabs in 2008 as a team facilitator on the Beyond Chalk program with Apple–a program he would go on to lead before being invited to drive business development at an executive level. He is co-creator of the World Class Facilitator Framework and has spoken internationally for clients including Apple, Navitas, Luxottica, Red Cross, and the Brooklyn Circus.

Phill's expertise in facilitation and experience at varying levels in the business provide an ideal framework for strategic project design with new clients.
Steve Roop
A self-proclaimed failure at growing up, Roop (we have an affinity for calling people by their last names here) added another layer of talent to the office when he joined Littlefield early in 2012.

After spending a large chunk of his early working years with Winnercomm, where he worked with clients like ESPN, the Breeders’ Cup and LPGA, Roop ventured into self-employment with his company, Red 5 Communications. There, he honed the skills we’ve grown to love, creating, advising on and executing interactive strategies for his clients. From websites to apps, Roop is able to hear the needs and wants of a client, and translate their goals into a user-friendly plan with tangible interactive media.

When he isn’t working, chances are Roop can be found at a neighborhood comic book store, scouring shelves in the ongoing search for the first appearance of Spider Man, and his personal Holy Grail—Amazing Fantasy No. 15.
Littlefield Summit 2013 - The Evolution of Your Brand
September 13, 2013
TCC Center for Creativity
Register
Register
Agenda

8:30 AM - 9:00 AM
Registration

9:00 AM - 9:30 AM
Introduction / Continental Breakfast

9:30 AM - 10:30 AM
Speaker: William Pearce

10:30 AM - 10:45 AM
Break

10:45 AM - 11:45 AM
Speakers: Steve Roop / Kurt Schweitzer

11:45 AM - 1:00 PM
Lunch Provided

1:00 PM - 2:00 PM
Speaker: Phill Nosworthy

2:00 - Closing
Closing
Phill Nosworthy

Phill joined ChangeLabs in 2008 as a team facilitator on the Beyond Chalk program with Apple–a program he would go on to lead before being invited to drive business development at an executive level. He is co-creator of the World Class Facilitator Framework and has spoken internationally for clients including Apple, Navitas, Luxottica, Red Cross, and the Brooklyn Circus.

Phill's expertise in facilitation and experience at varying levels in the business provide an ideal framework for strategic project design with new clients.
William Pearce

William “Bill” Pearce is on the marketing faculty of the Haas School of Business at the University of California where he teaches MBA students on the topics of brand management, marketing and innovation.

Bill was previously chief marketing officer for Del Monte Foods driving a 3x increase in market capitalization by reinvigorating the top line with a marketing renaissance leading to Del Monte’s acquisition by KKR in the largest LBO in 2011. His past accomplishments include working as Taco Bell’s CMO, VP of marketing for Campbell Soup and marketing director with Procter & Gamble responsible for the Snacks Division of the North America.
Steve Roop

A self-proclaimed failure at growing up, Roop (we have an affinity for calling people by their last names here) added another layer of talent to the office when he joined Littlefield early in 2012.

After spending a large chunk of his early working years with Winnercomm, where he worked with clients like ESPN, the Breeders’ Cup and LPGA, Roop ventured into self-employment with his company, Red 5 Communications. There, he honed the skills we’ve grown to love, creating, advising on and executing interactive strategies for his clients. From websites to apps, Roop is able to hear the needs and wants of a client, and translate their goals into a user-friendly plan with tangible interactive media.

When he isn’t working, chances are Roop can be found at a neighborhood comic book store, scouring shelves in the ongoing search for the first appearance of Spider Man, and his personal Holy Grail—Amazing Fantasy No. 15.
Kurt Schweitzer

Kurt Schweitzer is a group planning director at Southwest Media Group and has been working in media for the past 15 year. During his time at Southwest Media Group he has served as the strategic lead on numerous big brands including Dillard’s, Whataburger, ConocoPhillips, Dave & Busters, Texas Health Resources and BOK Financial among others. In addition to his account responsibilities Kurt also heads up the media research at SMG, with a focus on applying research insights to business challenges.
Littlefield Brand Development